Just like the Queen in chess, this line of Womens Sport Apparel allows complete freedom of movement, in any direction. Therefore, this is the goal behind the design of this line of sport apparel. And because the Queen is the most powerful piece on the chess board, the goal is to totally empower Women. THIS is what Women’s active wear needs to be! Read on for the amazing story of the creation of a line of active wear for women.
Her Story
Kady is the woman who designed this clothing. She started as a dancer, and spent 25 years doing classical ballet. Then further down the road, she became an NBA team dancer. However, she did not like the outfits that they wore, because the outfits did not match the level of athleticism of the dancers! And not only that, but it was embarrassing to wear them. So, in order to fix the problem, she became an activewear designer, because her primary goal is to provide better sport apparel for women that is also more comfortable. They also needed to have a design specific to the female body. Her dance background gives her a deeper understanding for how a woman’s body moves, and she uses this knowledge in her while developing her designs.
She chose the Queen as the perfect symbol for her brand. Because it can move in any direction and is totally female down to the core. The Queen embodies female empowerment and limitlessness, which just happen to be the core values for her brand.
Not only did she design the clothing line, but she also travelled to China to learn about fabrics and how they are made. Out of this research comes the MILKY SILK™ fabric that makes the clothing uniquely soft and comfortable. This revolutionary fabric took a full year to develop, resulting in a fabric that is is pile, sweat and shrink proof.
Her Womens Sport Apparel line…
This sport apparel comes in a variety of styles including: leggings, jackets, joggers, and tank tops, just to name a few. One of the most popular items is the Pocket iLegging! There are also crop tees, jackets, and even active blazers! And they all come in a variety of colors.
She also carries a line of female fan wear. These are premium licensed team apparel in designs just for women. Currently, licenses include the more than NCAA schools, and of course it includes the Dallas Cowboys, one of America’s favorite teams. She will be adding more licensed products in the future, and possibly all 32 NFL teams!
Kady wears her leggings everyday, and she believes that women deserve better when it comes to sport apparel. This is what all Womens Sport Apparel and active wear should aspire too. In general, the sports clothing industry does not seem to consider the needs of women very well. Thankfully there are empowered women in today’s world that see a problem, and then work to find (or create) a solution!
Response Magic